MSGC: Turning Dean Franch’s Vision into Reality

Josep Franch is the Dean of ESADE Business School, and also a professor of MSGC’s Global Brand Management Strategies class at ESADE. We sat down with him to find out how this program came to be, and to learn what he thinks is most valuable about the MSGC degrees. The interview has been edited for length and clarity.

How MSGC gave me a leg up

Stoan Stewart is originally from ­­Goldsboro, North Carolina, and will never let anyone in the M.S. in Global Commerce (MSGC) program forget about how great of a state North Carolina is. He graduated from North Carolina State University with a B.S. in Business Administration- Supply Chain/Operations and a B.A. in International Studies- Global Sustainability & Development.

Grad life in Barcelona

In Barcelona, life outside of class is almost too fun. With endless attractions- Gaudí-designed buildings, the beach, FC Barcelona games, the Gothic Quarter, and all the shopping you could ever want (plus all the restaurants we constantly drool over) it sometimes proves too enticing to explore one of the most popular tourist destinations in the world, when we should probably be doing thesis work instead. M.S. in Global Commerce (MSGC), why must you tempt us so?!

London Calling: ESADE Career Trek

As April came to an end, the  M.S. in Global Commerce (MSGC) students had the opportunity to travel to London and visit several leading companies in different industries. The two-day trip, organized by the career team at ESADE, mirrored the similar events that took place both in the US and China, completing a final overview for the students about opportunities and firms across the different countries and cultures.

Exploring Europe During Term 3

Once again the M.S. in Global Commerce (MSGC) schedule gave students the perfect opportunity to explore the country they currently call home, Spain, and the surrounding areas with a break during the Holy Week leading up to Easter known as “Semana Santa.” In their typical fashion, students seized the opportunity to travel both domestically and abroad to see more of Europe after exploring countries all throughout Asia.

Final Term Classes in Barcelona

After completing five classes at UVA, five classes at Lingnan, and one intensive class at ESADE, we are settling in for five more. With perfect, 70s-and-sunny weather in Barcelona, it’s absolutely a challenge to not daydream of the beach the entire time we’re in class (just being honest!), but luckily, ESADE’s great professors and super interesting class topics help keep us in the moment every day.

Adidas Case Competition

To kick off our third week here at ESADE in sunny Barcelona, we had the opportunity to take part in something new for some, and familiar to others: a case competition. Unlike most, this competition would take place just within the program, and the prize, aside from the learning that would come from it, would mainly be pride. ESADE’s Career Services office organized the competition separate from our classes for a chance to network with the Adidas judges; indeed, one of the most exciting parts was that two Adidas employees would judge the case. Both Lillian Bautista (Director of Strategy, London office) and Alex Gash are ESADE Alumni who took part in the Consulting Club while at ESADE (Lillian even got the job at Adidas by winning a similar case competition years before).