Specialized course of study designed to meet industry demand for outstanding graduates with expertise in business, technology, analytics.
Big data is the hottest topic in business today—and students in McIntire’s M.S. in Commerce Program will soon have a chance to gain the comprehensive set of skills they need to meet soaring industry demand for outstanding business analytics workers. Starting in fall 2015, the highly regarded program will offer a focused, 15-credit-hour course of study, or concentration, in the dynamic, high-growth field of business analytics.
“Organizations around the world, and in every industry, are looking to create competitive advantage out of data-driven insights,” says Trey Maxham, McIntire’s Associate Dean for Graduate Programs. “The M.S. in Commerce Program’s new business analytics concentration has been carefully designed to provide students with integrated expertise in analytics, technology, business, and communication—exactly the preparation they need to immediately add value to their employers.”
Maxham says that students who choose the concentration are likely to find themselves in high demand: According to a recent McKinsey report, the United States faces a shortage of 140,000 to 190,000 workers trained in analytics, as well as some 1.5 million managers with the business know-how necessary to analyze and then act upon data-related insights. Moreover, he says, graduates of the M.S. in Commerce Program have enjoyed job placement rates (within three months of graduation) of 93 percent, 100 percent, and 95 percent in the last three years, respectively.
“The M.S. in Commerce Program has established a sterling reputation among employers for producing graduates with a remarkably versatile and valuable set of business skills,” Maxham says. “Adding integrated, cutting-edge offerings in analytics ensures that the program will continue to provide students with an outstanding business education that is not only comprehensive, but also absolutely relevant to current business needs.”
Students choosing to concentrate in business analytics will learn to leverage real-time data to generate actionable business insights. Classes will include real-world experiences working with organizations in a wide range of industries—from consumer products, to health care, to entrepreneurial and nonprofit ventures—to harness the predictive value of data.
The new concentration—which has roots in the program’s popular and successful coursework in customer analytics—joins well-established concentrations in finance and marketing & management. All three courses of study require completion of 15 of the one-year program’s 40 credit hours, and students in all three gain foundational knowledge and an enterprise-wide understanding of business through McIntire’s signature Integrated Core Experience curriculum and a month-long, program-specific Global Immersion Experience. Admission criteria are the same for all concentrations within the M.S. in Commerce Program; candidates wishing to pursue any of the three should have a liberal arts, science, or engineering background and be strong problem solvers and communicators.
“The era of big data is here, and it’s here to stay,” says Maxham, stressing the fact that outstanding offerings in analytics have become a critical component of a top-tier business education. “At McIntire, our goal is not simply to educate our students for promising careers, but to prepare them to undertake the roles of leadership, wisdom, and responsibility that this new era demands.”
This blog post was reprinted in its entirety from McIntire Exchange. To view the original click here.