With autumn’s arrival in Charlottesville, students at the McIntire School of Commerce have traded their sundresses and shorts for a sharper uniform: power suits and padfolios. The marketing-inclined students—including this trio of bloggers—were no exception last month, with Commerce Career Services (CCS) turning its focus to the two-day Careers in Marketing Forum. Students dusted off their networking skills and listened eagerly to a host of marketing professionals.
Although recruiting for marketing-focused internships and jobs typically takes place in the spring semester, CCS acclimates students to the recruiting process early, with helpful panels about the various marketing roles, jobs, and industries. We listened intently as former UVA alums from companies including Capital One, Under Armour, ESPN, Tribal Worldwide, and Marriott International (to name just a few) discussed their career paths from C’ville to the real world.
Fall on The Lawn
Students learned about niche sections of marketing—brand management, marketing analytics, start-up marketing—the next morning, before brushing up on their career development skills in an early-afternoon workshop. Keynote speaker and legendary storyteller Lee Susen of Gallo Wines tied it all together with a journey through the lifecycle of the Dark Horse label, and his path from lobster research to Apple and beyond.
Our Business Analytics and Finance peers were welcome to join, although CCS has supported their recruiting endeavors specifically with case webinars, a business analytics colloquium, Commerce Career Day, UVA Career Fair, and an “Introduction to Consulting” class in August and September. We are proud to say that CCS is dedicated to helping each track of the M.S. in Commerce Program in an individualized way.
Although it can be nerve-wracking to watch our fellow Business Analytics and Finance students recruit, interview, and sign on to fantastic roles in the fall, CCS takes care to assuage the pre-job jitters by providing ample help before the start of the recruiting season through programmatic events like this one, information sessions, and the January marketing trip to New York City. If anything, the marketing forum has us even more excited for the future careers to come in this creative professional arena.
– Haley Hickey, Class of 2018